Thinking Essential

1.1

"THE LONG STANDING INTERACTION WITH THE BRAND,

LEADS TO A BRAND LIFE"

Design Astrein® is a design studio based in Korea working internationally to design iconic brands and digital experiences with focus on what’s essential.

Design Astrein®

1.2 '디자인 아스트라인(Design Astrein)'은 독일어로 '꼼꼼한', '완벽한', '멋진', '환상적인'이라는 의미가 담겨 있습니다.
또한 디자인을 함에 있어 형태적인 결과물 보다는 그 브랜드가 탄생하게된 철학과, 이념, 비전, 컨셉 등이 담긴 본질에 먼저 집중하여 어떠한 요소를 계승할 것이며, 어떠한 요소를 리뉴얼 할 것인지에 대한 면밀한 진단과 분석을 통해 새로운 이미지를 재탄생시킵니다. 쉬워보이지만 가장 어려운 대상의 본질과 기초를 아스트라인만의 노하우로 새롭게 재해석하고 클라이언트가 원하는 환상적이고 멋진 디자인을 도출하기 위해 항상 최선을 다하고 있습니다.

이와같은 아스트라인만의 고집스러운 철학과 이념은 현재까지 모든 디자인에 적용되고 있으며, 단발성이 아닌 장기적인 매니지먼트에 가치를 두어 국내외 공공기관 및 중소기업, 스타트업들과의 다양한 프로젝트를 수행하며 성공적인 결과물을 만들어 냈습니다. 그리고 더나아가 디자인에 대한 전문성과 객관적인 우수성을 검증받기 위해 세계적인 디자인 어워드에 매년 도전하고 있으며, 세계3대 디자인어워드와 국내3대 디자인어워드를 포함하여 현재 34회 이상 디자인상을 수상하였습니다.

"Design Astrin" means "fine," "perfect," "cool," and "fantastic" in German.
In addition, in designing, we will focus on the essence of the philosophy, ideology, vision, and concept in which the brand was born, rather than the morphological outcome, and recreate a new image through careful diagnosis and analysis of what elements will be renewed.
It seems easy, but we always do our best to reinterpret the essence and foundation of the most difficult object with Astain's own know-how and to derive the fantastic and wonderful design that our clients want.

Astrain's stubborn philosophy and ideology has been applied to all designs so far, and it has produced successful results by carrying out various projects with domestic and foreign public institutions, small and medium-sized enterprises, and startups by placing value on long-term management rather than single-shot management. Furthermore, it challenges global design awards every year to verify its expertise and objective excellence in design, and has won more than 34 design awards, including the world's top three design awards and the nation's top three design awards.

Design Astrein CDO

36 Design Award

1.3 AWARDS

2025 iF Design Award

2025 Asia Design Prize Award

2024 Asia Design Prize Award

2021 Good Design Award

2021 Gyeonggi Northern Police Agency Commendation

2021 iF Design Award

2020 PINUP Design Award

2019 Commendation for Crime Prevention Design
2019 German Design Award
2018 Gyeonggi-do Public Design Commendation
2018 Republic of Korea National Land Award
2018 iF Design Award
2018 iF Design Award
2017 PINUP Design Award
2017 PINUP Design Award
2017 PINUP Design Award
2017 Good Design Award
2017 Gapyeong-gun Public Design Commendation

2017 Alibaba & Alipay Creant Camp Award
2016 Traditional Culture Design Award
2016 KyeumYoung Group CI Award
2015 International Brand Design Awards in China
2013 BIO-ART Design Award
2012 Jeollanam-do Poster Design Award
2012 Jeollanam-do Art Design Award
2012 Korea Design Trends Award
2012 Korea Design Trends Award
2012 Nationwide Sea Drawing Award
2011 Suncheon Art Design Award
2011 Korea Design Trends Award
2011 Korea Design Trends Award
2011 Asian Art Zoo Design Award
2009 EXR SNEKERS DESIGN Award
2009 Samhwa Paper Small Exhibition Award

Winner

Selection

Award Certificate

Winner

Pinup Best 100

Award Certificate
Winner
Award Certificate
Public Design Award
Winner
Winner
Best of Best
Finalist
Finalist
Selection
Award Certificate

First Prize
Golden Prize
Golden Prize
Bronze Award
Specialist Prize
Golden Prize
Golden Prize
Bronze Prize
Specialist Prize
Specialist Prize
Specialist Prize
Specialist Prize
Specialist Prize
Admission Prize
Admission Prize
Finalist