The long-standing interaction

with the brand, Leads to a brand life.

ABOUT

디자인은 무형적 자산이자 유형적 자산이기에 과거부터 지금까지 우리의 일상속에 늘 존재 해왔습니다. 때문에 우리는 늘 디자인에 대한 정의와 정답을 자신만의 방식으로 찾으려 하고 있습니다. 그러나 이에대한 명확한 정답과 해답은 없으나, 우리는 대상에 대한 이해와 공감에서 출발하여 디자인의 기초적인 철학과 경험을 바탕으로 본질적 가치를 담아내고 디자인의 균형을 잡고자 할 것입니다.

Design is an intangible asset and tangible asset, so it has always existed in our daily lives from the past to the present. So I'm trying to find my own way to define and answer the design. However, we can't give clear answers and answers to them, but we want to start with understanding and empathy for the object, to capture essential values and balance the design based on the fundamental philosophy and experience of the design.

아스트브루더는 아스트라인 브루더의 합성어로 대상의 본질적 가치와 균형을 담아내고, 통합적인 사고를 통해 장기적인 브랜드매니지먼트를 지향하는 파트너가 되고자 합니다. 브랜드의 핵심가치이자 모티브는 도형의 기원인 삼각형이 지니고 있는 기초적인 균형감과 아름다움, 완벽함의 의미를 함축할 수 있는 단어 아스트라인(Astrein)의 앞 철자를 결합하여 로고를 최종적으로 도출 하였습니다.

Astbruder is a compound word of the Astrein Bruder that captures the intrinsic value and balance of the target and wants to become a long-term brand management partner through integrated thinking. The motif of the brand combines the initial spelling of the word Astrin, which implies the basic balance, beauty and perfection of the triangle, to finally derive the logo.

AWARDS

2021.04

2020.11

2019. 08
2019. 02
2018. 09
2018. 07
2018 .03
2018. 03
2018. 01
2018. 01
2018. 01
2017. 12
2017. 11

2017. 11
2016. 09
2016. 07
2016 .04
2013. 10
2012. 11
2012. 07
2012 .06
2012. 06
2012. 04
2011. 09
2011. 07
2011. 07
2011. 05
2009. 11
2009. 07

2021 iF Design Award(Astbrud) / Winner

2020 PINUP Design Award(Astbrud) / Pinup Best 100

2019 Commendation for Crime Prevention Design / Award Certificate
2019 German Design Award / Winner
2018 Gyeonggi-do Public Design Commendation / Award Certificate
2018 Republic of Korea National Land Award / Public Design Award
2018 iF Design Award(Jara Island) / Winner
2018 iF Design Award(Green Promise) / Winner
2017 PINUP Design Award(Han-seokbong Library) / Best of Best
2017 PINUP Design Award(Green Promise) / Finalist
2017 PINUP Design Award(Jara Island) / Finalist
2017 Good Design Award(Jara Island)  / Winner
2017 Gapyeong-gun Public Design Commendation / Award Certificate

2017 Alibaba & Alipay Creant Camp Award / First Prize
2016 Traditional Culture Design Award / Golden Prize
2016 KyeumYoung Group CI Award / Golden Prize
2015 International Brand Design Awards in China / Bronze Award
2013 BIO-ART Design Award / Specialist Prize
2012 Jeollanam-do Poster Design Award / Golden Prize
2012 Jeollanam-do Art Design Award / Golden Prize
2012 Korea Design Trends Award / Bronze Prize
2012 Korea Design Trends Award / Specialist Prize
2012 Nationwide Sea Drawing Award / Specialist Prize
2011 Suncheon Art Design Award / Specialist Prize
2011 Korea Design Trends Award / Specialist Prize
2011 Korea Design Trends Award / Specialist Prize
2011 Asian Art Zoo Design Award / Admission Prize
2009 EXR SNEKERS DESIGN Award / Admission Prize
2009 Samhwa Paper Small Exhibition Award / Finalist

EDUCATION

2019
2015
2012

Sungkyunkwan University / Ph.D
Jeonnam National University / MA
Jeonnam National University / BA

Brand Design Management
Formative Arts Design
Visual Design

DESIGN
EXPERIENCE

2011
2010
2010

School of Visual Art / Culture, Graphic Design and Fine Arts in New York / Completion
Essem Design / Design and Communication in Europe / Completion
Kunst & Design College / Harmonic communication and creativity in Europe / Completion

DESIGN
JUDGE

2020
2020

2020 Good Design Award / KIDP / Brand & Visual Design Judge

2020 Korea Design Exhibition / KIDP / Brand & Visual Design Judge

PROJECT
EXPERIENCE

2019
2019
2019
2019
2018
2018
2017
2017
2016
2015
2014

Seoripul Festival Branding / Seocho-gu
French Village Branding / Seocho-gu
Athletics competition Branding / Seocho-gu
Aram Jaram Branding / Gapyeong-County
Hyanggyo Road 1398 Branding /  Gapyeong-County
Music Village 1939 Branding /  Gapyeong-County
Integrated Library Branding /  Gapyeong-County
Green Promise Branding /  Gapyeong-County
Jara Island Branding /  Gapyeong-County
Korea University Local Branding /  SKKU
Eco-friendly Design Fair / Suncheon-si

Design Specialist
Design Specialist
Design Specialist
Design Specialist
Design Specialist
Design Specialist
Design Specialist
Design Specialist
Design Specialist
Designer
Designer

EXHIBITION

2010
2010
2010
2012

ACE FAIR Deisgn EXHIBITION / Convention Center
Seoul Design Hanmadang / Seoul Jamsil Stadium
Seoul Design Festival / Seoul Coex
GDEK Exhibition / Seoul Museum of Art

Designer
Designer
Designer
Designer

THESIS

2019. 08
2019. 01
2018. 11
2016. 12
​2015. 02
2014. 08
2013. 12

​Management Plan for Integrated Branding of Local Government
A study on the development of identity for integrated public libraries / ACD
A Study on the Morphological Analysis of Identity in the Local Government / ACD
A study of the system for the development of Flexible identity / SDC
A Study on the Application of Ethnography to Trend Development Strategy of Package Design
Study on the design of symbol and character for Lee-Sunshin Bridge / KDF
The development of symbol & Logo of yeosu urban corporation / KDF

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