©TailsPark
Client: itmBros
Date: 2023 - 2024
Key Summary
- The world's best complex cultural space for dogs.
- Building a global brand with credibility.
- 2024 Asia Design Prize 'Winner'
WORK AREA :
Brand essence & value
Concept & design keywords
Symbol design
Logo-type design
Signature design
Brand color system
Motive design
Pattern design
Graphic design
Application design
Brand guidelines
By. Design Astrein®
Design
Statment/idea
The project has been selected as a project site and a budget of 30 billion won through several investors and host construction companies. However, the host construction company and business executives were convinced that before building the space, they needed the naming and image to symbolize the pet healing center. Therefore, we have confirmed the name and logo of 'TailsPark', which integrates 40-50 spaces through meetings and considerations for about 4 months.
(Hotels, swimming pools, hospitals, convenience facilities, parking lots, parks, and cultural spaces where 200 households of pets and dogs can stay are confirmed.)
