Alipay Project, 1 Pixel of Light
BX/BI/Creative Strategy/Design Award
The annual International Creative Design Awards are organized by Alibaba and Alipay, both world-class and Chinese giants. As a result, it consists of two Ph.D's, three Master's, and one general directing professor from Sungkyunkwan University, and participated in this award, which marks its 7th anniversary in 2017. The researchers re-examined the core of the client's most important campaign through continuous feedback with China, resulting in an eco-friendly and easy-to-donate strategy for everyone to participate in the campaign with mobile applications. In other words, users can use the Alipay payment system for the activities they need, and donate accumulated points to install a single small unit and concept of '1 Pixel' solar panels where they want to be In other words, if you donate, you can see the process and status of the donation as if it were a mobile game. Therefore, with the concept of 'one small donation can light up all over the world,' we built a brand called '1 Pixel of Light' and we completed the final production by simulating solar panels in form. The project was invited to Hangzhou, China, where it was presented at Alibaba's headquarters and was the first Korean team to win the grand prize among many participating countries.
