Seocho-gu Sports Festival is a big festival where you can share and enjoy your memories with Seocho-gu residents every year. However, prior to this project, all of the previous athletic competitions were left to design service providers, and all the directions and results for the design were not probable and consistent, and were dismissed as single-minded designs. In order to correct this problem, this project has established six color-branding strategies and a symbolic and type-face combined with them, reflecting the contents and expandability of each sports event. The production process of Symbol has strategicized six color branding based on the contents and expandability of each sports event, and the flexible system is applied to capture various types of symbols every season. The brand is made of three types, one in the form of the upper and lower union and two in the form of the street union, and various choices and applications are available depending on the nature of the event and the direction you want to apply. However, the logo should be used based on basic white (Wihte) when using it, and the key is to apply symbols and patterns that are colored properly when using a logo with symbols.