Korea Ceo Academy
BX/BI Guide System/Branding
Recently, the boundaries of business have been gradually falling and many companies have been faltering due to rapidly changing society and the overall downturn in society. As a result, we have established the Korea Ceo Academy, an educational institution that can build infrastructure for the CEOs and representatives of companies and pave the way for further growth. So how should this project address the brand that trains and manages corporate CEOs?The keyword "failure and continuous challenge" came to mind climbing, which led to the creation of a logo type. The main color of the brand is KCA Orange, which can be applied in a variety of ways along with the auxiliary color, especially the trend noise is small with the Frame Logotype, and it emphasizes simplicity, luxury, and rigidity in form.