BX / BI Guide System / Branding
The background of Green Cats' brand birth was given by the CEO, who was in another education business at the time, and his child was interested in commercializing the cat character through storytelling. The main target audience and area had plans to expand their business extensively, including golf wear, golf supplies, pansy products, character products, and animal rights groups, and they went through a lot of sketches to produce symbols and typefaces to express them. As a result, the cat symbol with luxuriousness, beauty, and character last name was drawn in a minimal way, and the font was inspired by the cat's soft tail and expressed the feeling that the tail was curled up. And Green means "beautiful rest," Green ribbon means "animal protection and love," and many people have built a concept to cherish and love life.