Cheongdam Beauty Academy is a vocational school specializing in beauty and has a brand concept of 'an institution that educates the philosophy of transparent and beautiful beauty' as Cheongdam originated. In response, this project used calligraphy and ink painting at the request of the client to build a hand-written brand identity with beauty. Symbol's motif was pre-interviewed to derive petals from ink paintings of colors, feelings and aura that the word 'Cheongdam' can convey. The motif derived from the ink painting process narrowed down the scope again through a meeting with the client during about 100 kinds of work, and the final signature type brand was completed.