Jeju 70th Anniversary
Concept Branding/BI & BX Guiding
This project proposed Concept Branding and BX/BI Guiding to celebrate the 70th anniversary of Jeju Island's implementation, and the biggest problem was how to orient Jeju Island's unique assets and images in identity. To celebrate the 70th anniversary, we used the number '70' as the most intuitive keyword and image, and we removed the limitations of expression by giving the number '0' to show various images of Jeju Island. Jeju's 70th Anniversary Identity delivers simplicity and offers various expressions and uses of Jeju Island's festivals, information, images, and provincial government. The colors are expressed in two colors by extracting Jeju's natural colors, and additional phrases can be inserted and images can be applied.