This project served as a guide for the overall design planning, design direction and brand of the "2014 Eco-friendly Design Fair" held in Suncheon, Jeollanam-do. The theme of this exhibition presented by the department in charge was 'green', 'design', 'emotional' and 'life', and it emphasized eco-friendly beyond the existing design framework and required the production of identity that can be applied to various media. Therefore, the overall direction of the design was set as "Recycle & Upcycle Design," and the use of eco-friendly paper and eco-friendly materials to maximize the design was actively encouraged, suggesting spatial design and promotional design. Symbol has shaped trees and leaves of life to imply the keywords 'green', 'life', 'trees', 'design', and 'emotional' required by the department in charge, and has redesigned the harmony of various colors of nature in a geometric structure. The application was derived into two channels using a symbol, and it was induced to express variously depending on what you want to apply. In particular, promotional materials and tributaries that value readability are based on white background, and exhibition halls and items that value eco-friendly were actively encouraged and planned for this exhibition.