Recently, interest in "Jara Island," a tourist attraction in Gapyeong County, has become hot. After creating four theme islands, 80,000 people visited the island last year. Jara Island is divided into four islands and is hosting an international jazz festival, Gapyeong World Camping Caravanning Contest, and is receiving the spotlight as it has various amenities such as Korea's top multi-purpose grass sports stadium, water sports facility, kitchen, shower, inline and amusement park. In particular, Jara Island is a place where everyone can enjoy and rest together based on nature, and the goal of this project was to promote the area in the subway. The keyword analysis was conducted on tourists and residents, and as a result, keywords such as nature, eco-friendly, rest, romance, and jazz were counted, and the essence of the advertisement was "nature," meaning "the beauty of Jara Island is nature itself."